WHAT YOU NEED TO KNOW BEFORE USING A CLAY MASK

green clay face mask application

Face masks have taken the world of cosmetics by storm. Be it sheet masks, liquid masks, clay masks, funny ones like bobble masks, magnetic masks and even popular glue-based charcoal masks. Clearly the trend of face masks is growing and does not seem like it will slow down any time soon. It’s clear to see why so many are introducing these wonder treatments into their skincare routines to enhance and support their complexion.
When you look at our face mask you may notice it is a little different. You may be thinking it’s dry, it’s just powder and asking yourself how does this work?

Let us convince you how!

Face masks have existed for a long time. In fact, powered face masks are one of the oldest known natural cosmetics in the world. Queen Cleopatra, who is known for her love of beauty care, was a regular user of face masks based on clay and herbs. By picking the best that nature has to offer to us we are not re-inventing the wheel. Rather, we are steering back to the roots of traditional natural beauty and skin care.
Many face masks you see in the shops are already in liquid form. This means that the ingredients used in liquid face masks are activated and preserved. Clays are very difficult to preserve once activated and as a result, liquid face mask contain a lot of unwanted preservatives to stop bacteria from growing in the mask. However, having a powdered mask, is purer as they don’t harbour bacteria the way wet masks do, so not only are they healthier for your skin, but dry ingredients need to be activated by you mixing them with water. As a result, the powder can stay longer and needs significantly fewer preservatives, making it a safer alternative for your skin.

WHATS SO GOOD ABOUT A POWDERED FACE MASK?

Powdered face masks not only cleanse the skin but nourish and moisturise it too. The powder acts as a gentle exfoliator, encouraging circulation and improving the overall appearance tone of the skin. Exfoliating products work the best in a powdered form, which is why powdered face masks are highly recommended for those who struggle with uneven skin tone, post acne scaring. Powdered face masks give you all these benefits, while using natural ingredients. My personal favourite powdered masks are all clay based, as they are super absorbent, not only cleansing the skin, they nourish and moisturise it too. They also act as a natural exfoliant and helping to improve circulation and draw out impurities deep within the pores. When clay is mixed with water, it develops an electrical charge that draws out excess oils and dirt from the skin.
Face masks in powder form can be used by every skin type, however people with oily skin can benefit the most from the amazing properties of these masks. For example, face masks with clay absorb the excess oil that has gathered on the surface of the skin, remove dead skin cells, and clean dirt from clogged pores. But don't worry we have a range of masks to suit all skin types.
Using a powdered face mask acts with a two prongs effect, of nurturing your skin and yourself. We know the benefits of a powdered face mask, but taking the time to mix and apply your own products makes you refocus on a task purposeful for yourself. They aren’t for those who wish to simply apply a product while heading out to get ready for the day. Instead, when mixing and applying it should be treated as a ritual that requires you to slow down, relax and dedicate a few moments to take care of yourself and your skin.



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